Sales Manager + Sales Team Leader
You built the coaching business. You should not still have to manage the sales team yourself. You need a sales leader who can manage the team, coach the people, and build the sales department with you.
I step into established online coaching businesses as the hands-on sales manager and business leader your team needs. I manage, train, build, and coach your sales team, tighten the process behind them, and make sure sales is actually being led instead of quietly becoming another job on your plate.
For established online coaches with a sales team, or a growing need for one, who want experienced leadership inside the business without hiring a full-time executive.
Sound Familiar
Your sales team needs a manager, and you do not want that manager to keep being you.
You have people taking sales calls, but managing them keeps landing back on your desk.
You need someone who can walk in, understand the business, create structure, and lead the sales function without needing months of hand-holding first.
You are not looking for another person to audit the team and disappear.
You need someone who will actually manage the people, coach the calls, improve the process, spot the gaps, and stay close enough to the numbers to know what needs attention.
Your sales team has talent, but talent without consistent management gets expensive.
Your closers and setters need real coaching, clear expectations, call feedback, accountability, and a leader who knows how to help good reps become better reps.
You want to lead the coaching business, not spend your week chasing follow-up and reviewing sales calls.
You should be able to trust that sales is being managed well even when you are focused on clients, content, delivery, or the bigger decisions only you can make.
What I Lead Inside Your Business
I do not sit on the sidelines and hand you suggestions. I step into the sales function and help lead it.
Manage, train, and coach the team you already have
I work directly with your closers and appointment setters through call reviews, coaching, accountability, script refinement, objection handling, follow-up standards, and the day-to-day leadership that keeps performance from drifting.
Build the team and structure the business actually needs
Whether you are improving the team you have or building the next version of it, I help define roles, hiring needs, expectations, scorecards, workflows, and management rhythms so sales can grow without becoming founder-dependent.
Turn what is happening on calls into better sales decisions
I stay close to the calls, pipeline, follow-up, objections, and conversion patterns so we can coach what needs coaching, fix what needs fixing, and give marketing useful feedback from real buyer conversations.
Keep sales connected to marketing, delivery, and the bigger business
Sales does not operate in a cute little vacuum. I help keep sales connected to marketing and fulfillment so the promise being sold, the leads being generated, and the client experience all make sense together.
This Is Probably You
You will know pretty quickly whether this is the kind of leadership your business has been missing.
This is for you if
- You run an established online coaching, course, consulting, or service business and sales has become too important to manage casually
- You have closers, setters, or both, but no experienced sales manager consistently leading and developing them
- You want someone inside the business managing people and execution, not another consultant sending recommendations
- You are ready to stop being the default sales manager every time a rep needs feedback, accountability, or a decision
- You want a sales leader who understands that better team performance has to connect to the rest of the business
Here’s what my sales team had to say about working with me.
This came from members of a sales team I managed and coached inside a 7-figure online coaching business I supported as their sales leader.
The Sales Leader Stepping Into Your Business
I have led sales at the executive level, managed teams, carried a number, and coached reps. I know the difference between giving sales advice and actually leading a sales organization.
I'm Amanda Jones. I have spent 25+ years in sales, from appointment setter to Chief Revenue Officer, including leading my own team to 149% of quota. I have managed sellers, coached performance, built process, and led the kind of sales conversations that directly affect revenue. I also hold certifications in MEDDPICC, Challenger Sale, and Command of the Message, with President's Club recognition along the way.
Now I bring that leadership into online coaching and course businesses that need more than occasional sales advice. I work as the experienced sales manager and business leader inside the company, helping founders build stronger teams, coach better performance, and create a sales function they do not have to personally carry.
I am there to know the team, the calls, the pipeline, the expectations, and the numbers. When a rep needs coaching, a process needs tightening, or the team needs a clearer standard, I am not sending you a note about it. I am helping lead it.
Client Results
What people say about my sales leadership, training, process, and ability to help teams execute.
Amanda trained our team on MEDDPICC with professionalism, clarity, and strong communication. She made a complex sales methodology feel practical and easy to apply in real conversations. I would highly recommend Amanda to any organization looking to improve sales execution, adoption, and team performance.
Amanda is a true gem in sales, consulting, and sales development. Her ability to understand sales tooling, build process, and lead with customer success consistently elevated our projects and helped teams execute at a higher level.
I highly recommend working with Amanda if you need help on the sales strategy side of your business. She is a rockstar consultant, and her guidance was custom to our business outcomes and impactful to our bottom line.
Amanda was strategic, efficient, and highly communicative throughout the work. She brought both big-picture thinking and practical guidance that helped us improve our sales engagement process.
If your sales team needs an actual leader, book a call.
We will talk about your team, what you need help managing, and what bringing me into the business could look like. No strategy-session theater. You either need this kind of sales leadership or you do not.